AI That Turns Browsers into Bookers
How we built an AI-powered concierge for 57hours that transforms trip planning from hours of research into a natural conversation-dramatically improving conversion rates while delivering personalized experiences travelers love.
Overview
57hours connects travelers with local guides for authentic outdoor adventures. The problem? Their booking process was losing customers. Travelers would browse, get overwhelmed, and leave without booking. We built an AI concierge that transforms that frustration into a natural conversation-ask questions, get personalized recommendations, and book directly in chat. The result? A 40% lift in conversion and travelers who actually complete their bookings. This is AI that pays for itself in the first month.
Key Metrics
The Challenge
The traditional adventure booking experience was killing conversions. Travelers had to browse endless catalogs, compare options manually, and coordinate with guides through fragmented communication. Most gave up. 57hours was losing qualified leads not because their adventures weren't great, but because the booking experience was too complex. They needed to reduce friction dramatically while maintaining the personal touch that makes adventure travel special. The business challenge was clear: improve conversion without increasing support costs.
Our Solution
We built an AI concierge that feels like texting a knowledgeable friend. Powered by cutting-edge LLMs and connected directly to 57hours' adventure database, the system asks clarifying questions, understands intent, and suggests perfectly matched adventures in natural conversation. No more endless scrolling or form-filling-just describe what you want and get personalized options instantly. The system seamlessly transitions from discovery to booking, even coordinating guide availability and custom itineraries. This is AI applied where it matters: removing friction and improving conversion.
The Process
Conversations That Convert
We built a conversation engine that actually understands what travelers want-even when they're not sure themselves. The system asks smart questions, maintains context across long conversations, and adapts its approach based on user responses. It feels natural because it is natural-powered by advanced LLMs fine-tuned for travel planning. The result is an experience that keeps users engaged instead of bouncing, turning browsers into bookers. This is conversational AI done right: natural, helpful, and directly tied to revenue.
Recommendations You Can Actually Book
AI that makes things up is worse than no AI. We implemented a Retrieval-Augmented Generation (RAG) system that grounds every recommendation in real data: actual adventures, real guide availability, accurate pricing. The system queries 57hours' database in real-time, ensuring suggestions aren't just relevant-they're bookable right now. No hallucinations, no false promises, no disappointed customers. This technical approach delivers the business result that matters: trust and conversion.
From Chat to Confirmed Booking
The AI doesn't just suggest adventures-it completes the transaction. We integrated the concierge directly with 57hours' booking system, letting users check availability, request quotes, and coordinate with guides without leaving the conversation. This seamless flow dramatically reduces drop-off. Users stay in the moment, guides get qualified inquiries, and 57hours closes more bookings. Every friction point we removed translates directly to higher revenue.
Results
The numbers proved the concept: conversion rates jumped 40% for AI-assisted bookings, trip planning time dropped from hours to minutes, and guide inquiries became far more qualified. Travelers love the experience-it's like having a personal adventure planner available 24/7. But the real win is scalability: 57hours can now serve many more customers without proportionally increasing support costs. The AI concierge handles routine planning while humans focus on high-touch service. That's technology delivering clear ROI.
Technologies
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